Relevant and unique content is critical to successful results when performing search engine optimization (SEO). The purpose of relevant content is so search engines will recognize you for the authority in the marketplace that you are. The reason for unique content is that if you copy content from other sources, search engines will know... because search engines know everything... and they will discount the importance of your content because they will recognize it as having been copied from another source.
Once you have unique and relevant content, you need to tell the world about it and the best way to do that is through social media campaigns so search engines will pick your content up. This means posting links to your content on web sites designed for the specific purpose of sharing information socially. These sites include Facebook, Twitter, Google Plus, LinkedIn, YouTube for video and many, many others. We offer assistance in managing your social media, but you certainly can do this yourself. A great benefit of generating new content and posting links to it on social media is that once search engines know you're out there, they will come and spider your site regularly to find your new content as soon as it appears.
For more information about having us create content for you or with you, please call us at 877.397.7605 or Contact Us online.